Every year, the Kelley Blue Book Brand Image Awards recognizes some of the most talked about automakers out there. These are the brands that people are saying are the most reliable, most stylish, and the most valuable, across the board. The good news is, between luxury and non-luxury brands, most automakers consistently deliver the best experience to consumers. With that in mind, Big Island Honda - Hilo would be lying to you if we said we're surprised that Honda made the list again this year, this time earning more than one spot.
The folks at Kelley Blue Book weren't that surprised, either. The results are based on consumer perception data from the company's Brand Watch study, which captures a snap shot of what consumers are really thinking about the biggest automakers. Honda has been a consistent favorite for many years, or as Kelley Blue Book says, Honda is "a name that's practically synonymous with reliability and dependability. Honda's vehicles enjoy a decades-deep reputation as the smart choice in so many of the categories in which it competes."1
Which categories did Honda earn top honors in this year? The inaugural "Most Trusted Brand" category, and for the second time in a row, the "Best Value Brand" category. Which means that not only can you trust that when you invest in a new or a used Honda model, you'll drive away in a vehicle with exceptional value, low maintenance costs, and hard-to-beat reliability.
Whether you're already familiar with the reliability and value of Honda, or if you're new to the brand, Big Island Honda - Hilo invites you down to our showroom at 124 Wiwoole St Hilo, HI 96720 to get a firsthand look at the cars consumers continue to brag about. It's as easy as dropping us a line via our website to connect with a member of our team and arrange a test drive.